“A business owner should be working on their business instead of in it.” It’s one of those phrases that gets thrown around by coaches and gurus and business magazines. But what does it actually mean? And is it true? And how do you do it?

The following is a high-level checklist / key considerations for executives and business owners alike. It was written specifically for those re-opening doors after the covid-19 lockdown, but the principles can be applied to any disaster or first-time business launch.